Planology offers a variety of cost-effective advertising positions where your company can stand out and gain visibility.
Ads can be placed based on location:
You have the option to upload Home Page Slider Ads and Right-Side Column Ads to appear when visitors select any location. Every visitor must choose a location as their initial step in any further search.
When setting up ads, you'll encounter the location selector. You can choose to broadly display ads in one or all ten Global Locations, such as the United States or Europe. Alternatively, you can target your ads to customers as they navigate through global locations, Regions, Subregions, and even the smallest cities and towns using the area field.
For instance, if you want your ad to appear when someone searches in the popular resort area of Wailea on the island of Maui, in the state of Hawaii, located in the United States, you can specify that as your target location.
After selecting the location for your ads, you can further tailor their placement by specifying the Category and Browse (search) Terms they should be associated with.
The "Browse Terms" displayed under each category on the home screen aids visitors in refining their product searches. You can choose straightforward terms related to your business while incorporating attention-grabbing "hot button" terms to spark visitors' interest and encourage them to delve deeper into your product descriptions.
Suppliers can include up to four browse terms within their product descriptions, enabling them to improve discoverability and inject creativity into how they present their products.
Here is an example of how a category opens on the home screen and displays the browse terms suppliers have associated with it. They really help visitors narrow their search and hit their hot buttons. Bringing the visitor closer to making a purchase.
© Destination Technologies, Inc. 2023 All Rights Reserved